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Research Notes: 12VoltArts Methodology
The 12VoltArts method is very similar to the procedure found with other controlled substances. The following outlines how they overcome challenges in the industry to further spread the multimedia goals of their clientele:
1. They find clients (who act as symbiotic hosts) who want their marketing efforts to coincide with interactive and multimedia outreach. Often it takes the form of web or other interactive content, but can also just as easily contain video, animation, sound, music and graphics.
2. 12VoltArts listens closely to the needs of the client. We believe this is how their efforts are able to achieve such a potent critical mass; By understanding and actually working with their clients they are able to permeate to a wider and more receptive audience. We consider this to be very sneaky, but thankfully by no means a standard in the industry in which they work.
3. Twice as much time is spent planning as is spent doing. Somewhere in their office was a sign no doubt passed from their obsessive parentage: Measure twice, cut once. By assessing an action plan and specification with the client's help they are able to use resources more effectively and much more affordably.
Very tricky, these people.
4. Develop multimedia campaign according to set specifications. This is where 12VoltArts sets their minions loose to infect sparkling multimedia on a global scale. Keep addictive personalities away during this stage!
5. Assessment of casualties is reported in follow-up sessions with the client. Was their campaign far-reaching enough? Were enough people sucked into their nefarious and enticing multimedia presentation? The poor souls probably didn't know what hit them.
6. Follow-up with secondary campaign, or plan for next phase. Just when our office thinks the worst of the epidemic has struck, they come at it again...either with an entirely new campaign or ways to make older methods stronger and more potent.
We believe they cover more ground with every client they encounter. We are strongly dissuading clients to approach them, unless they want their message to be directed to a specific but deep target market with loads of disposable income.
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