Videos to attract the right type of advisors, and the right type of client

Van Hulzen Asset Management is a financial advisory firm based out of El Dorado Hills, CA. They have a fairly simple premise: Hire the best talent to use the best tools to service the right clients.

We built a series of videos that focus on all three of those elements. Instead of hiring acting talent, we put their staff in front of the camera and had them use their own words to describe what makes them unique. Their message comes off as warm and welcoming, but also professional and steadfast in their approach to financial investing.