Stand Up Paddle Boarding Shop In Northern California

Stand Up Paddle Boarding is a water sport that has been gaining traction in both popularity and technology. SUP California in Folsom has become one of the area’s leading rental and retail shops designed specifically for the sport. The store needed a brand and marketing strategy that they could both implement and administer internally.

Leo Raymundo of BAM Communications designed the logo within the creative direction of 12VoltArts. We then developed a longer-term brand strategy that could be rolled out in phases using advertising, landing pages, video, and social media strategy. The client is particularly well-versed in technology and marketing strategy, and is now able to implement most features of their brand in-house.

SUP California also plans to partner with 12VoltArts to develop a product line that may include clothing, SUP accessories, and possibly even custom-created boards and paddles.

CLIENT
SUP California

SERVICES
Video Marketing, Advertising, Web, Brand Strategy, Design, Marketing Strategy, Photography

YEAR
2019